How to Use the "Brand Testing Club" Badge
The Brand Testing Club badge is a small, round emblem that confirms your product has been tested by a community of real users. It's not a decoration or an unnecessary accessory – it's a mark of quality and a guarantee that customers recognize at first glance.
What the Badge Reveals
In which community the testing took place, what percentage of testers recommend the product, in which country it was tested, and in which year.
A badge from a third party carries more weight than anything you could award yourself. It creates a credible impression and immediately communicates the testing result.
Who Receives the Badge
Any product or service that has undergone a Brand Testing Club testing campaign and received quality feedback from testers who recommend the product.
The badge substantiates your claims of quality with independent data – this is invaluable in today's ad-saturated world.
The Badge in Numbers – What It Adds to a Brand
Conversion lift with trust badge on PDP
Baymard
Increase in perceived quality
Trustpilot
Decrease in cart abandonment rate
Baymard
Customers actively seeking proof of quality
Edelman Trust
A third-party badge functions as a trust badge. It measurably increases conversions, reduces bounce rates, and strengthens the perception of quality.
Clients use it on packaging, e-shops, in advertisements, and in media – wherever they need to quickly communicate trustworthiness.
Where to Use the Badge
The possibilities are endless. Our clients use the badge in marketing materials, on packaging, on product pages, and in TV spots.
Henkel used it on a display in a drugstore and in a TV commercial. Sony and Krups on Heureka. Pangamin in its blog. Vitar on posters in pharmacies.
Three Categories of Badge Usage
The badge works across online and offline channels. Here are the three main areas.
Packaging and Product
Electrolux, Frosch, Vitana, Pangamin – all have included the badge on their packaging.
Online and E-commerce
Sony, Krups, Savencia, Pet Health Care, Weleda – all use the badge online.
Offline and Media
The badge travels across channels.
Henkel (TV + drugstores), Vitar (pharmacies), Ego Harmony (blog in third-party media).
Conclusion
Gaining the badge and customer trust through quality authentic reviews has never been easier. It works for product launches, brand trust, reviews, and overcoming uncertainty.
The credibility of our badge is high because it is backed by real testing campaigns, which customers can read about on our testing website.
Skutečné recenze. Skutečné výsledky.
Přidejte se k firmám, které maximalizovaly své prodeje díky autentickým recenzím.
Rezervujte si konzultaci zdarma