Blog
Insights on reviews, UGC and brand testing in Europe.
Review freshnessAugust 18, 20265 min read38% of customers won't buy a product with reviews older than three months
Reviews have an expiration date. E-commerce stores focus on how many reviews they have on a product page, but few consider how old they are. Yet customers check the date before they even start reading, and three independent studies agreed on the exact same threshold: three months.
Read more — 38% of customers won't buy a product with reviews older than three months
AI & SearchAugust 4, 20265 min readA brand without reviews appears in AI responses in only 1% of cases
Customers are turning to AI instead of search engines more than ever. And AI models build their answers based on what real people write about products. A brand without a review profile appears in AI responses in just 1% of cases, while one with even 1 to 13 reviews jumps to 53.5%.
Read more — A brand without reviews appears in AI responses in only 1% of cases
Dietary supplementsJuly 14, 20266 min readWhy a dietary supplement product page without reviews doesn't stand a chance. Not even with AI
Dietary supplements are bought on trust. The first five reviews increase the likelihood of purchase by 270%, while without a review profile, AI mentions you in just 1% of answers. Data, legislation, and actionable steps for supplement brands.
Read more — Why a dietary supplement product page without reviews doesn't stand a chance. Not even with AI
ExpansionJune 23, 20265 min readYour reviews speak Hungarian too. Here's what international testing looks like in practice
When a brand expands, the first thing a customer in Budapest or Bucharest checks is reviews. 97% of people consult more than one source before buying. If they find nothing on the local price comparison site, the purchase ends before it even starts.
Read more — Your reviews speak Hungarian too. Here's what international testing looks like in practice
Trust BadgeApril 21, 20266 min readHow to Make the Most of the Testuj.to Trust Badge
The Testuj.to badge isn't just a decorationâit's a stamp of quality. See how successful brands use it on packaging, websites, banners, and TV commercials, and discover what it means for building customer trust.
Read more — How to Make the Most of the Testuj.to Trust Badge
Impact on conversionsFebruary 10, 20268 min readHow to achieve better conversions through high-quality reviews?
Visitors are on your site â but leave without buying? Reviews are the simplest tool to turn them into customers. Data shows that products with reviews convert up to hundreds of percent better.
Read more — How to achieve better conversions through high-quality reviews?
Pre-testingDecember 9, 20257 min readDo people actually want your product? Why you should test before launching
Up to 95% of new products on the market failâmost often because the brand didn't check if customers actually wanted them. Pre-launch testing reveals flaws and gauges interest before it's too late.
Read more — Do people actually want your product? Why you should test before launching
E-commerceNovember 4, 20259 min readTop 10 Tips to Prepare Your Product Pages for Black Friday
Black Friday brings sales increases of up to 493%. Preparing your product pages effectively makes the difference between record revenue and lost customers.
Read more — Top 10 Tips to Prepare Your Product Pages for Black Friday
GenerationsOctober 21, 20259 min readUGC and Reviews Through the Eyes of Generations: What Matters to Baby Boomers and Gen Z?
Consumer behavior changes with every generation. Discover how UGC and online reviews influence purchasing decisions from Baby Boomers to Gen Alpha and how to target them effectively.
Read more — UGC and Reviews Through the Eyes of Generations: What Matters to Baby Boomers and Gen Z?
E-shopSeptember 28, 202510 min readingLeveraging Authentic Reviews for E-shop Conversion Optimization
Authentic reviews are the currency of trust in e-commerce. We'll show you how to strategically use them to boost every aspect of your e-shop â from collection to response.
Read more — Leveraging Authentic Reviews for E-shop Conversion Optimization
Product LaunchAugust 14, 202511 min readingTop 10 Tips for a Successful Product Launch
A successful product launch is a critical milestone. Discover 10 strategies â from market research to value proposition to post-launch optimization â that determine whether a product will shine or fail.
Read more — Top 10 Tips for a Successful Product Launch
Product LaunchJuly 29, 20258 min readLeveraging Reviews for a Successful Product Launch
Up to 93% of customers read reviews before making a purchase, and 92% hesitate to buy without them. Discover how reviews impact the success of newly launched products and how to collect them ethically.
Read more — Leveraging Reviews for a Successful Product Launch
Tips and TricksMay 10, 20258 min readPreventing Cart Abandonment with Authentic Product Reviews
Up to 70% of customers abandon their carts without completing a purchase. Authentic reviews provide reassurance, eliminate uncertainty, and create an emotional connection â making purchase completion just one step away.
Read more — Preventing Cart Abandonment with Authentic Product Reviews
Tips & TricksApril 28, 20259 min readDiscover How to Respond to Positive, Neutral, or Negative Reviews
Responding to reviews increases customer loyalty by 65%, reduces churn by 25%, and promotes word-of-mouth. However, each review type requires a different approach.
Read more — Discover How to Respond to Positive, Neutral, or Negative Reviews
Customer JourneyApril 3, 20258 min readReviews Help at Every Stage of the Customer Journey
Reviews are decisive at every step of the customer journey. See how they influence all 5 phases of purchasing decisions â from first impression to recommendation.
Read more — Reviews Help at Every Stage of the Customer Journey
UGCMarch 8, 20258 min readingHow to Get the Most User-Generated Content for Your Brand
UGC featuring your product can boost conversions and organic reach. We'll show you how to motivate customers to create photos, videos, and reviews â from rewards to community building.
Read more — How to Get the Most User-Generated Content for Your Brand
Impact on ConversionsFebruary 8, 20257 min readThe Impact of Quality Reviews (Not Just) on Product Pages
Authentic reviews published on Heureka led to up to a 256% increase in impressions and a 147% growth in conversions for brands. See specific data from our collaboration.
Read more — The Impact of Quality Reviews (Not Just) on Product Pages
UGCOctober 11, 202410 min readWhat is UGC and Why is it So Important for Your Brand?
People are ignoring traditional ads. UGC content breaks through the numbness, builds community, and feels 2.4Ã more authentic than marketing materials. Here's why.
Read more — What is UGC and Why is it So Important for Your Brand?
LegalFebruary 10, 20246 min readDon't Write Reviews Yourself, It's Not Worth It
Fake reviews make up to 30% of all online ratings. Czech law now threatens a fine of up to 5 million CZK for them, and search engines can recognize them. But there are fair ways to do it.
Read more — Don't Write Reviews Yourself, It's Not Worth It