UGCMarch 8, 20258 min reading

How to Get the Most User-Generated Content for Your Brand

A product that acquires UGC (user generated content) and reviews has an advantage in the market. UGC is more authentic than regular advertising, and people recognize it – boosting conversions and motivating customers to click. But how do you obtain and utilize it?

What exactly is UGC?

Photos, videos, reviews, comments, mentions – all the ways customers capture your product. UGC is organic, unretouched, and often shaky – and that's precisely its strength.

Marketers overestimate their content and underestimate the power of an authentic experience. UGC is 2.4 times more likely to be perceived as authentic than brand content.

Customer relationships are key

For customers to voluntarily share UGC, they need to have a relationship with the brand. A clear voice, humanity, and active communication on social media are essential prerequisites.

When you respond to UGC, the customer sees that interactions are meaningful – and continues to create more.

Infografika · dopad recenzí

UGC in numbers

92 %

People trust UGC more than advertising

Digital Information World

+10 %

Conversion increase with UGC during purchase

Stackla

53 %

Millennials influenced by UGC in decision-making

Stackla

51 %

Loyalty growth when UGC is shared by brand

Stackla

People spend an average of 5.4 hours per day watching UGC. 75.8% use social media to search for products. UGC increases repeat website visits by 20%.

If a customer encounters UGC during a purchase, conversion rates increase by 10%. When UGC is part of a campaign, engagement rises by 50%.

What motivates customers to create UGC

Rewards (discounts, free samples, presale access), contests, and a sense of belonging to a community – these are the three pillars of motivation.

73% of customers stated that the prospect of a reward motivates them to create UGC. However, for many, the best reward is the brand itself sharing their content.

Three strategies for acquiring UGC

Concrete tactics you can implement this week.

Rewards and contests

Discounts, samples, presale access, loyalty program points

Contests for photo of the week, video of the month, best review.

Clear rules, short duration, fair evaluation, sharing winners – these are the keys to a successful contest.

Community and hashtags

Create a memorable branded hashtag

Share UGC regularly, create collages, save to collections.

People take 150–250 photos and videos a month – give them a reason for your products to be among them.

Micro and nano influencers

Creators with 100–10,000 followers maintain full contact with their audience

Their content appears more credible than that of big names.

Collaboration is often more financially advantageous, and the UGC they create can be further used in campaigns and on your website.

Conclusion

The initial stages of acquiring UGC are the most challenging. That's why creating UGC by our testers is an integral part of our testing campaigns at Brand Testing Club.

We carefully select testers corresponding to your target audience, and you gain not only reviews but also UGC usable in marketing, greater reach, and support for SEO and social media algorithms.