Your reviews speak Hungarian too. Here's what international testing looks like in practice
When a brand expands, the first thing a customer in Budapest or Bucharest checks is reviews. 97% of people consult more than one source before buying (Bazaarvoice 2026). If they find nothing on the local comparison site, the purchase ends before it even starts.
What an authentic international review looks like
On the Hungarian ÃrukeresÅ (Heureka Group), under the Hisense 65U7Q TV, you'll find a review from a verified Hungarian buyer: detailed text about picture quality, sound, and PS5 gaming, six pros, one con, and three photos straight from their living room. Reviews for Gillette Labs, Jar Platinum, or Oral-B iO look just the same, labeled 'tesztelve a Testuj.to által'.
What makes such a review trustworthy: at least 200 characters of text, pros and cons (85% of shoppers actively look for negative reviews, PowerReviews 2022), product photos tailored to the item category, and a clear disclaimer in the local market's language.
Why translating Czech reviews isn't enough
Customers look for reviews where they shop and in their own language; 74% compare two or more platforms (BrightLocal 2026).
A Hungarian customer won't see your Czech reviews on ÃrukeresÅ. And translated text lacking local photos and pricing feels less like a neighbor's honest feedback and more like marketing.
What to do right away
Before launching your first campaign in a new market, check the current state of your product listings.
- 1Search for your top five bestsellers on the target market's comparison site (ÃrukeresÅ, Compari, Pazaruvaj, idealo). How many reviews do you have there, and in what language?
- 2Benchmark yourself against the local category leader, not the Czech one.
- 3Plan reviews before launch, not after. Playing catch-up on a blank product page takes months.
Two ways to get reviews abroad
In practice, they work best together: local testing provides authentic language and photos, while syndication ensures reach.
Local testing
Reviews are written by real users in their native language, complete with their own photos.
Review syndication
Recommendation
Expanding without reviews is like expanding with an empty store window. Thatâs why at Testuj.to, we combine local testers for authentic language and photos with review syndication for widespread reach.
The reviews belong to the brand, and inside the client portal, you get access to tester data and NPSâgiving you direct market feedback from your new territory.
Sources: Bazaarvoice, Shopper Experience Index (2026) · BrightLocal, Local Consumer Review Survey (2026) · PowerReviews, Complete Guide to Ratings & Reviews (2022) · Bazaarvoice, Review Syndication (2019).
Want to see how your product listings perform in your expansion markets?
We'll review your top five bestsellers on the target country's comparison sites against the local leader. Free of charge, for one market.
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