Thousands of answers: Mattel gained reviews and customer insights from testing
Toy company Mattel has been selling Barbie and Fisher-Price game consoles since 1945. However, it is just starting out in the Czech Republic and Slovakia and lacks reviews, a website, and an understanding of how local customers think. After careful consultation, we selected suitable testers and created a 15-item questionnaire, which we sent out with the products across the country. The result exceeded our expectations – not only a large number of informative reviews came back, but also several thousand completed surveys.
Výsledky kampaně
A total of 16 products were tested – 14 in the Czech Republic and 2 in Slovakia.
Some of them contained up to 15 questions, which provided the client with a huge amount of information.
All tested products received a positive response.
Testers took writing reviews seriously.
O klientovi
An American toy manufacturer operating in 40 countries, selling in over 150 nations. Its brands include Fisher-Price, Barbie, Hot Wheels, and Matchbox.
A well-known brand in a new market: testing is a must
With toy seller Mattel, we addressed the basic problems of any business — few reviews, a vague idea of brand word-of-mouth, and insufficient insight into the customer's mind. In addition to regular product testing, we therefore also created a 15-question questionnaire for buyers to complete.
6,433 questionnaires and information-packed reviews
A stunning 6,433 questionnaires were returned. C.ombined with the reviews, this completely turned Mattel's business thinking on its head – the data was immediately applied to virtually all aspects of the brand strategy, from product placement to PR.
The feeling of being able to ‘see inside customers' heads’ will finally allow the brand to fulfill their wishes 100%. Thanks to the content of the reviews, they will increase their credibility, and they even discovered a flaw in one of the products. Now they know how to fix it and start on a whole new level.
Ukázka recenzí
My First Barbie doll
„The Barbie for little girls is great, I was very pleasantly surprised. The whole package is very nice, Barbie has an extra bed, a change of clothes, and other accessories. For small children, the doll is ideal in its size and material.“
Fisher-Price Giant Xylophone
„The xylophone is a blast – we have two kids close in age, so I appreciate the choice of programs and levels. The younger one enjoys the colors and flashing keys, the older one the songs and educational modes. Usable from toddler to preschooler.“
„At first, we were skeptical about aiming for 100 questionnaires. In the end, we got over 6,000 and are currently testing more products. I consider the ability to target testers precisely according to our needs to be one of the greatest benefits of collaborating with Testuj.to. The data we obtained was an eye-opener.“
„Mattel had a strong brand and marketing background, but it lacked customer feedback. Testing brought them not only reviews but also data that fundamentally helped them understand their new audience.“
Zdroj: business.testuj.to
