How Pangamin reached a new target group for its product thanks to testing
Pangamin, a traditional dietary supplement made from brewer's yeast and popular since 1958, wanted to appeal to the younger generation with modern and natural products in line with current nutritional trends. In cooperation with Testuj.to, it tested the new Pangamin B12, an ideal supplement for vegetarians, vegans, and anyone who wants to support a healthy lifestyle.
Výsledky kampaně
5x more than the client's goal (100).
38 on Heureka.cz and 38 on Testuj.to, average rating 4.5 ★.
Most young testers would recommend the product.
Young people were not aware of Pangamin and its benefits
Although the brand took steps such as a modern design, TV sponsorship, and banners, sales did not improve. The goal was to find out how young customers perceive Pangamin and how to target them better.
We discovered what new customers want
Instead of the planned 100 questionnaires, we obtained 552 responses and dozens of authentic reviews. Pangamin thus gained specific data about the younger generation, which it now uses in its marketing campaigns.
A seal of quality from the new generation
Based on the positive results, Pangamin placed the Testuj.to seal directly on the packaging of the Pangamin B12 product. 10,000 units have already been produced.
Thanks to the aesthetic and realistic photos from the testers, Pangamin also gained high-quality content for social media and its e-shop.
„At first, we were skeptical about the goal of 100 questionnaires. We ended up getting 500, and we are now at 900 in the context of testing other products. I consider the ability to select a specific target group from among the testers to be one of the best benefits of projects with Testuj.to.“
„The client was conducting effective marketing but lacked feedback. Thanks to the testing, they gained a clear view of how young people perceive the product and its design — and can now adjust their communication and product offerings accordingly.“
Zdroj: business.testuj.to
