The campaign for Bosch was a unique challenge
Our clients sometimes have specific requirements for our testers. For Bosch, we tested two products – the GBH 187 cordless rotary hammer for semi-professionals and the GSB 185 Li cordless screwdriver for professionals.
Výsledky kampaně
A cordless rotary hammer for semi-professionals and a screwdriver exclusive to the Bosch e-shop.
Even with the requirement to buy the product at a 50% discount, there were plenty of applicants.
10 testers meeting the target group requirements for each product.
A total of 58 reviews were generated, with only two missing.
All testers would recommend both products to their friends.
The rotary hammer received a 4.7 rating, and the screwdriver a 4.9.
O klientovi
For over 125 years, the Bosch name has been associated with innovative technologies and pioneering inventions. In the power tools sector, Bosch manufactures under its own brand – from industrial tools to tools for DIY enthusiasts.
- Odvětví
- Machinery manufacturing
- Velikost
- 5–10k employees
- Země testování
- Czechia
Two tests and 20 specific testers
The client had a clear idea of the testers they needed. The rotary hammer was intended for semi-professionals, so it was necessary to ensure that the applicants were genuinely skilled in DIY. The second product – a cordless screwdriver – is available exclusively on the Bosch e-shop, making it difficult to collect organic reviews.
The testing was a success
Using the application form, we acquired relevant testers. From 110 applicants, we selected the 20 most suitable ones, who all gave a 100% recommendation and rated the products 4.9 and 4.7 stars. The testers wrote long, detailed reviews and shared organic photos.
Ukázka recenzí
Cordless Combi Drill
- drill and screwdriver in one
- battery
- LED light
- weight during prolonged use
„This powerful cordless screwdriver is a true all-rounder for drilling into wood and metal. The high-capacity battery allows for long working periods without needing to recharge. The LED light is also great and invaluable when working in poorly lit environments.“
„Reviews are crucial for us – even for established market players. Our latest project with Brand Testing Club did not disappoint. We were also surprised by the level of interest in testing among the testers. The relevance of the target group was important to us, and they successfully selected the right one.“
„Products that are only available on the brand's e-shop have a major disadvantage – fewer people come across them, and a lack of reviews can deter them from buying. That's why our testers' reviews were so important.“
Zdroj: business.testuj.to
