Experiential Testing of the Brandt Multifunction Oven
Together with ELMAX STORE, the distributor for the Czech Republic, we organised a demonstration event for the Brandt oven. Participants were carefully selected – they were people who were currently considering buying an oven. This gave the client the opportunity to showcase the product's qualities and interact directly with their target group.
Výsledky kampaně
Emphasis was placed on ensuring that applicants were considering buying a new oven.
From the applicants, we selected 10 testers who participated in the demonstration event.
Each tester wrote one review on Testuj.to and one on Heureka.cz.
Average recommendation rate for the demonstrated oven.
An exceptionally high rating across all reviews.
O klientovi
Since 1997, ELMAX STORE has been a major retailer of electronics and home appliances in the Czech Republic and Slovakia. It is the exclusive distributor of De Dietrich, Brandt, and Profi Europe, as well as its own brands, Kluge and Romo.
- Odvětví
- Wholesale and retail of electronics
- Velikost
- 51–200 employees
- Země testování
- Czechia
Flexibility and written feedback count
The client is used to collaborating with various partners and using showrooms. However, they were missing written and honest feedback. Since it's not possible to send ovens home for testing, they appreciated the flexibility with which we adapted and welcomed testing directly in the demonstration room.
Useful feedback and new plans
The 10 selected testers wrote 20 authentic reviews, focusing on the pros and cons of the Brandt multifunction oven. The client appreciated that the selected testers were genuinely interested in this product – some even brought their partners so they could decide together.
The campaign influenced sales, which are gradually increasing, and raised awareness of the Brandt brand, which is celebrating its 100th anniversary this year.
Ukázka recenzí
Brandt Multifunction Oven
- steam
- steam combined with baking
- pyrolytic cleaning
- high-quality materials
- higher price
„When you come into the studio and see the Brandt oven, you simply leave thrilled. The design is simple and stylish, with easy controls, over 90 programs, and high-quality materials. But what really got me was the steam and the option to combine baking with steam, plus the amazing cleaning method. Healthy and simple cooking.“
„The atmosphere at the event was wonderful. We enjoyed it and received high-quality feedback. Moreover, reviews on third-party websites are more visible and effective. Thanks to the reviews from Testuj.to, which continue to grow organically, we are able to educate customers and fulfill our mission.“
„Getting testers to a specific location and, on top of that, asking for high-quality reviews can often be a challenge. But not in this case. We managed to bring together a very pleasant group of reviewers and create the necessary feedback for the client.“
Zdroj: business.testuj.to
