How Testing Kickstarted the Launch of 7 Vacuum Cleaner Models for Electrolux
Electrolux is a well-known manufacturer of high-quality and reliable appliances, but its new vacuum cleaners faced a problem – getting organic reviews for new products is very difficult. People don't want to be the first ones. Thanks to a carefully designed campaign with Testuj.to, Electrolux obtained a sufficient number of authentic reviews across 5 platforms for all 7 new models of stick vacuum cleaners.
Výsledky kampaně
In total, we tested 7 types of stick vacuum cleaners for the client.
Despite the requirement to purchase with a 50% discount, interest in testing was high.
Unique reviews on five different portals.
Testuj.to, Heureka.cz, Datart.cz, Alza.cz and translations for Heureka.sk.
All participating testers would recommend the vacuum cleaner to their friends.
The ratings for individual vacuum cleaners ranged between 4.4 and 4.9.
O klientovi
Electrolux is a Swedish multinational company and the world's second-largest manufacturer of home appliances. It mainly focuses on the production of home appliances and vacuum cleaners.
Who wants to be first?
Writing the first review is the hardest part. People don't want to be the first ones because they have the unpleasant feeling that their particular review will be in the spotlight. Electrolux also faced this problem with its 7 new models and needed to collect enough authentic reviews from Testuj.to.
Our community has no problem being 'the first'
Although the products were not provided for free but with a 50% discount, there were more than enough applicants. 35 vacuum cleaner units were tested, resulting in 157 unique reviews on five portals, including Datart.cz and Alza.cz, which were key for Electrolux.
The vacuum cleaners received an average rating of 4.7, and all 7 models are recommended by 100% of the participating testers.
Results delivered in detail and with clarity
We delivered all the information in a clear report, including data from social media promotion, the number of applicants, and the average rating and NPS for each model. From the review analysis, we compiled the 5 best-rated and 5 worst-rated aspects – information that can be used in the development of future products.
Ukázka recenzí
Electrolux 600 Animal ES62AB25UG
„The most notable features are its performance and quiet operation. The universal motorized PowerPro multi-surface nozzle allows you to vacuum different types of surfaces without having to change nozzles. As an owner of a dog and several cats, I also grew fond of the PetPro+ nozzle.“
Electrolux 700 Animal EEP71AB14UG
„It is incredibly easy to handle, and everything is much faster. I can use it on all surfaces, and it perfectly cleans up the hair shed by our dog. We now vacuum daily because it's so simple without dragging a cord.“
„Reviews help customers navigate, narrow down their selection, and make decisions easier. Thanks to the project with Testuj.to, we gained key information from customers and first impressions of using the product. We plan further testing with Testuj.to next year as well.“
„Our greatest joy is a satisfied client. Electrolux sees added value in our testing not only in the form of high-quality reviews on the most important e-commerce platforms but also in UGC, stamps, and detailed reporting.“
Zdroj: business.testuj.to
