Testing a food supplement triggered an avalanche of organic reviews and increased brand reach
Testing with NaturaMed was a routine procedure, but it brought unprecedented results. The brand wanted an objective opinion on its OmegaMarine Forte+ product. They were confident the product would succeed in the market. But what do customers think? We asked the Ženy s.r.o. community, and 92 reviews spoke for themselves.
Výsledky kampaně
Almost a hundred authentic and information-packed reviews.
OmegaMarine Forte+ definitely caught our testers' attention.
Thanks to the testing, the NaturaMed brand conducted market research.
Testers were very satisfied with the product.
Testing is worthwhile, even if you consider your product perfect
The NaturaMed brand imports natural food supplements from Norway. They were enthusiastic about their new product, OmegaMarine Forte+, and had 100% faith in its effects. Even so, they wanted to offer customers greater objectivity and make their decision-making easier. They needed to get an unbiased opinion, and a secondary goal was PR promotion.
Even a few reviews will encourage new customers to leave a rating; the rest is an avalanche
From 468 applicants, we selected the top 50. This resulted in 48 information-rich reviews, and 93% of testers would recommend the product to others. The testers were also active on social media, which helped NaturaMed posts reach tens of thousands of people.
The PR goal was also met – website traffic increased by 3,617 visitors. The testing had an avalanche effect: new customers saw the existing ratings and started adding their own. As a result, the brand is now getting lots of extra organic reviews, completely free of charge.
Ukázka recenzí
OmegaMarine Forte+
„With OmegaMarine Forte+, you just need to take 2 medium-sized pills a day. They are easy to swallow, going down smoothly. There is no fishy aftertaste. It's a great food supplement, especially for people who don't eat fish and don't get much sun, because it also contains vitamin D.“
OmegaMarine Forte+
„I like the size of the capsules – they are easy to swallow. They don't leave a fishy or oily aftertaste. I also like the natural composition without unnecessary additives.“
„Advertising is impressive, but what people say about your product is much more important. Trustworthiness is the deciding factor in sales. If we hadn't gotten those first 46 reviews from testers, we would have hardly reached our current state. Testuj.to helped us get the ball rolling on collecting reviews.“
„It was supposed to be just another routine campaign, but it delivered much more. Publishing reviews on Heureka accelerated the organic growth of more reviews from customers who weren't part of the test.“
Zdroj: business.testuj.to
