97% recommendation rate: testing helped Weleda launch a new product
Weleda's new night cream proved successful abroad, but it lacked feedback from the domestic market to support a local promotional campaign. Since the results of foreign studies were not relevant, Weleda had the cream tested by our testers. They were thrilled with the results – 97% of people would recommend the cream to their family and friends.
Výsledky kampaně
Testers would definitely recommend this product to friends and family.
Lots of interested people = lots of data from entry questionnaires.
29 out of 30 people diligently wrote a review on Testuj.to, Heureka.cz, and the Weleda e-shop.
The client received answers to 11 interesting questions about efficacy and satisfaction.
Where to quickly get authentic content for a local campaign?
Weleda developed a new night cream with pomegranate and maca peptides. It passed clinical studies abroad and quickly proved itself. However, upon entering the domestic market, Weleda faced a lack of content – Czech men and women were not yet familiar with the cream, and the brand was hesitant about what to communicate in the local campaign. Therefore, it decided to first rely on quality reviews.
With reviews, you get social proof and marketing content
Our testers wrote 29 reviews and were full of praise – 97% of them would recommend the product to family and friends, appreciating the scent, ingredients, and the new glass packaging. They accompanied the texts with great photos. Weleda verified that the product would succeed and gained valuable insight on which it built an e-mailing campaign and promotion on social media.
Ukázka recenzí
Weleda Firming Night Cream
„The cream has a fine texture, is light, and absorbs well. My skin feels beautifully soft, fresh, firm, and looks more rested. And a big bonus at the end – it smells wonderful. Every evening I look forward to my ritual with this cream.“
„We are satisfied. We achieved an NPS of 9.1. We have reviews, materials for social media, verified quality of our product, and a good feeling from a nice collaboration. Thanks to Testuj.to, we also reached a wider market segment through their newsletter – it went to more than 33,000 email inboxes.“
„The client appreciated the power of our newsletter, which we have been building for several years. The luxurious packaging and wonderful scent are features that the client can stand behind one hundred percent after the testing.“
Zdroj: business.testuj.to
